Operators
Mobile Handset Manufacturers
Chipset Vendors

Operators
Key advantages for mobile service providers include:

• Offer exciting and differentiated experiences for customers based upon rich Internet and multi-media applications
• Ease to configure and customize a handset’s user interface and applications to quickly adapt to the needs of new and growing markets
• Increased revenue and customer loyalty from branded themes and new applications sold over-the-air
• Highly competitive handset pricing resulting from licensing and development cost savings that accrue from an open platform model
• Support for true multitasking enabling multiple applications to run in the background, limited only by system memory
• Longer talk times enabled by fine grain management of handset battery usage
• Secure embedded architecture and full support for wireless and IP security standards
• Outsourcing the development of branded service packs

Mobile Handset Manufacturers
Key advantages for mobile handset manufacturers include:

• An integrated one-stop solution for sophisticated mobile phone software
• Reduced time for software development, integration, and testing, positively impacting market share and bottom line profitability
• Lower licensing and support costs resulting from the open source community
• Comprehensive and fully integrated suite of applications to meet the increasing divergent and detailed requirements of wireless operators including internet, telephony, messaging, and multi-media features
• Reduced memory footprint
• Ability to build multiple models from one highly flexible application code base
• Flexibility to mix and match software modules
• Ability to easily extend and port existing applications
• Highly portable platform with support for leading industry processors and communications chipsets
• Secure embedded architecture and full support for wireless and IP security standards
• Efficient and stable application framework
• Fast boot-up
• Easily customizable user experience
• Internationalization/localization support
• Eclipse-based IDE
• AppSimulator, a PC-based mobile device emulator

Chipset Vendors
Key advantages for mobile chipset vendors include:

• Reduced time needed for software development, integration, and testing of reference designs and new product demonstrations
• Lower licensing and support costs resulting from the open source ecosystem
• Highly efficient and stable application framework
• Rich applications to demonstrate new application processors and chipsets
• Portable “mobile BSP” for baseband modem, chip porting
• Support for true multitasking enables multiple applications to run in the background, limited only by system memory
• Fast boot-up
• Reduced memory footprint
• Extensible and lean code base
• Secure embedded architecture and full support for wireless and IP security standards
• Data model designed to prevent application architectural silos
• Rich APIs for integration with middleware
• Real time extensions
• Eclipse-based IDE